Archive | May, 2008
Obamania and the use of Keywords advertising
In April 2008, Fast Company dedicated its cover to Barack Obama with the headline: The Brand Called Obama. Reading this article, many ideas come to mind and any search marketer or any advertiser can feel that the campaign strategy of Barack Obama could be refreshing and inspirational to any business looking forward to boost its [...]
Continue reading...A quick thought on technology and usage
8. May 2008
It has become so banal to talk about the role of new technologies in our everz day life. Thinking of the topic of sociology, technology and new media, I decided to re read Breton and Proulx book about the explosion of communication. One chapter i just started is about the usage of information and communication [...]
Continue reading...Yahoo and traveling culture
8. May 2008
Searching for travel tips, hotels or destinations is one of the biggest search activity online. Airlines, hotels and tour operators alike have understood that search engine offers them the opportunity to relate directly to their clients (searchers). We only need to type “Cuba honeymoon” or “holiday in India” and the best results appear on our [...]
Continue reading...Book publishing and the use of video
8. May 2008
Simon & Schuster is hoping of capitalising on the hype arounnd video usage in order to bring more visibility, to boost its sales and to increase the buzz about its already published work. Just as Oprah did with the Oprah Club, Simon & Schuster, part of CBS Corp, will be launching a site - www.Bookvideos.tv [...]
Continue reading...ABC and user generated content
8. May 2008
The Youtube generation is here to stay, and ABC wants to go towards them as it plans to launch a user-generated video platform called “I-Caught”. As user-generated content becomes a reality, traditional media understands that to make content stickier, passive readers and viewers should be turned into producers, or prosumers, to use the word of Alvin [...]
Continue reading...The Googling generation
8. May 2008
Douglas Coupland, author of famous novels such as Generation X and Microserfs, has written a new novel – Jpod - to be published this month. In Microserfs, published in 1995, Douglas Coupland described the adventures of some guys who start up their own multimedia company in the Bay area. The novel deals with [...]
Continue reading...An initiation to Microsoft AdCenter Labs
8. May 2008
The MSN ad Center is quite interesting which gives online marketers the necessary tools to research keywords, develop their knowledge on various aspects concerning promoting their websites on MSN. No marketers can ignore the power that search engines have in driving visitors to their sites, and MSN should not be ignored, as the usual online [...]
Continue reading...Yahoo goes the video way…
8. May 2008
Yahoo launched its video platform on Thursday, thus approaching itself to YouTube and Google Video. According to the Financial Times, Yahoo will compete directly with Google, but it will earn revenues from advertising placed on its video pages, while Google charges users a fee to access certain videos provided by other mdeia. The Yahoo! Video page [...]
Continue reading...Google dominates the UK Search market
8. May 2008
According to a study carried out by WebSideStory, Google dominates the web search in the UK by holding 75% of the search market,thus garnering three of every four online searches during the month of February. Google’s Europe dominance is higher than in the US where the Mountain View Calif-based firm has recorded more than 50% [...]
Continue reading...Amazon, iTunes and Digital Music
8. May 2008
Amazon, the largest online retailer is planning to launch its own music channel in order to compete with Apple iTunes. In an article in WSJ, one could read : Now Amazon, the world’s No 1 online retailer, is in advanced talks with the four global music companies about a digital-music service with a range of features [...]
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P.S:
There has been much of politics going on between FIFA, Budweiser and Bittburger concerning who’ll get the representation and exclusive marketing rights to the tournament… Read more here
29. May 2008
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