The Youtube generation is here to stay, and ABC wants to go towards them as it plans to launch a user-generated video platform called “I-Caught”.
As user-generated content becomes a reality, traditional media understands that to make content stickier, passive readers and viewers should be turned into producers, or prosumers, to use the word of Alvin Toffler. “I-Caught” will contain amateur video, but “ABC News correspondents will build news stories and features around video captured on cell phones or digicams and uploaded to a companion Web site.”
Source: variety.com
Leave a Reply