Simon & Schuster is hoping of capitalising on the hype arounnd video usage in order to bring more visibility, to boost its sales and to increase the buzz about its already published work. Just as Oprah did with the Oprah Club, Simon & Schuster, part of CBS Corp, will be launching a site - www.Bookvideos.tv - featuring 40 videos of authors who will be talking about the form and content of their books and the literary and narrative aspects among others.
From CNet News
Written on 5.25.2007
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