Searching for travel tips, hotels or destinations is one of the biggest search activity online. Airlines, hotels and tour operators alike have understood that search engine offers them the opportunity to relate directly to their clients (searchers). We only need to type “Cuba honeymoon” or “holiday in India” and the best results appear on our screen. Or we can go directly to sites such as Yahoo Travel. The latter has made a step ahead in helping future travellers to plan their destinations. The Web giant has enhanced its Yahoo! Travel site by offering travel suggestions and recommendations based on deals that others have been finding on the site.
The new Yahoo Travel combines Yahoo FareChase, a low-priced air fares search, with Yahoo Trip Planner, a social network for travelers which helps plan trips and create maps as well as offering options for online journals and photos. Read more on Wired and Fool.com
Yahoo is aggregating the surfing habits of is members to serve its community with the most precise information. But, as personal data are collected for better and accurate information there could be some noise from the privacy advocates.
Written on 5.17.2007
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