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“Advertising and the culture industry merge technically as well as
economically. In both cases the same thing can be seen in innumerable
places, and the mechanical repetition of the same culture product has
come to be the same as that of the propaganda slogan. In both cases the
standards are striking yet familiar, the easy yet catchy, the skillful yet
simple; the objective is to overpower the customer, who is perceived as
absent-minded or resistant” (Horkheimer and Adorno, p163).

Horkheimer, Max and Theodor Adorno,‘Dialectic of Enlightenment’ New York, Continuum (1944/1998)