on information asymmetry
The fact that different people know different things: workers know more about their ability than does the firm; the person buying insurance knows more about his health, whether he smokes and drinks immoderately, than the insurance firm; the owner of a car knows more about the car than potential buyers; the owner of a firm [...]
Continue reading...Mediation and conversation through keywords
Tuesday, June 17, 2008
Conversation has always been the heart and soul of human interaction. With the invention of the Gutenberg printing press in the (mid)15th century to the advent of search engines and social communities, we have been using words to communicate, exchange with other and search our own « self ». In mediating with each previous technology [...]
Continue reading...On online community, Gemeinschaft and Gesellschaft
Thursday, June 5, 2008
“All kinds of social co-existence that are familiar, comfortable, and exclusive are to be understood as belonging to Gemeinschaft. Gesellschaft means life in the public sphere, in the outside world. In Gemeinschaft we are united from the moment of our birth with our own folk for better or worse. We go out into Gesellschaft as [...]
Continue reading...on advertising and culture
Monday, June 2, 2008
“Advertising and the culture industry merge technically as well as economically. In both cases the same thing can be seen in innumerable places, and the mechanical repetition of the same culture product has come to be the same as that of the propaganda slogan. In both cases the standards are striking yet familiar, the easy yet catchy, the skillful [...]
Continue reading...Obamania and the use of Keywords advertising
Thursday, May 29, 2008
In April 2008, Fast Company dedicated its cover to Barack Obama with the headline: The Brand Called Obama. Reading this article, many ideas come to mind and any search marketer or any advertiser can feel that the campaign strategy of Barack Obama could be refreshing and inspirational to any business looking forward to boost its [...]
Continue reading...A quick thought on technology and usage
Thursday, May 8, 2008
It has become so banal to talk about the role of new technologies in our everz day life. Thinking of the topic of sociology, technology and new media, I decided to re read Breton and Proulx book about the explosion of communication. One chapter i just started is about the usage of information and communication [...]
Continue reading...Yahoo and traveling culture
Thursday, May 8, 2008
Searching for travel tips, hotels or destinations is one of the biggest search activity online. Airlines, hotels and tour operators alike have understood that search engine offers them the opportunity to relate directly to their clients (searchers). We only need to type “Cuba honeymoon” or “holiday in India” and the best results appear on our [...]
Continue reading...Book publishing and the use of video
Thursday, May 8, 2008
Simon & Schuster is hoping of capitalising on the hype arounnd video usage in order to bring more visibility, to boost its sales and to increase the buzz about its already published work. Just as Oprah did with the Oprah Club, Simon & Schuster, part of CBS Corp, will be launching a site - www.Bookvideos.tv [...]
Continue reading...ABC and user generated content
Thursday, May 8, 2008
The Youtube generation is here to stay, and ABC wants to go towards them as it plans to launch a user-generated video platform called “I-Caught”. As user-generated content becomes a reality, traditional media understands that to make content stickier, passive readers and viewers should be turned into producers, or prosumers, to use the word of Alvin [...]
Continue reading...The Googling generation
Thursday, May 8, 2008
Douglas Coupland, author of famous novels such as Generation X and Microserfs, has written a new novel – Jpod - to be published this month. In Microserfs, published in 1995, Douglas Coupland described the adventures of some guys who start up their own multimedia company in the Bay area. The novel deals with [...]
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There has been much of politics going on between FIFA, Budweiser and Bittburger concerning who’ll get the representation and exclusive marketing rights to the tournament… Read more here
Sunday, August 31, 2008
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