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Book publishing and the use of video
Simon & Schuster is hoping of capitalising on the hype arounnd video usage in order to bring more visibility, to boost its sales and to increase the buzz about its already published work. Just as Oprah did with the Oprah Club, Simon & Schuster, part of CBS Corp, will be launching a site - www.Bookvideos.tv [...]
Continue reading...Branding in the time of “ Fußball Weltmeisterschaft”
8. May 2008
You need to have flashplayer enabled to watch this Google video P.S: There has been much of politics going on between FIFA, Budweiser and Bittburger concerning who’ll get the representation and exclusive marketing rights to the tournament… Read more here
Continue reading...Think of your „brand concept“?
8. May 2008
With the proliferation of competitors online, products and services like yours easily availabled from thousands of websites online, brand management becomes important on internet if you want to create customer loyalty and differentiation from your competitors, and to promote your company’s culture among your employees. Think about it! Have you, in the past months, become a [...]
Continue reading...What’s in a name?
8. May 2008
There resides an identity, a brand, a character that differentiate one from the masses, which is easy to denote and connote. Apparently, the Open BC has decided to rename itself from Open BC to XING. It is a new step for this young professional networking company as far as its brand management is concerned. Why choosing [...]
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P.S:
There has been much of politics going on between FIFA, Budweiser and Bittburger concerning who’ll get the representation and exclusive marketing rights to the tournament… Read more here
8. May 2008
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