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Mediation and conversation through keywords
Conversation has always been the heart and soul of human interaction. With the invention of the Gutenberg printing press in the (mid)15th century to the advent of search engines and social communities, we have been using words to communicate, exchange with other and search our own « self ». In mediating with each previous technology [...]
Continue reading...Time Magazine moves towards a new strategy
8. May 2008
Time Magazine will raise its price by a dollar and cut the number of copies sold that it guarantees to advertisers. The copy will now be $4.95. Furthermore, Time will adopt an audience selling model to advertisers (a model mostly used by TV networks) rather than its actual “rate base” offer. The change will come [...]
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There has been much of politics going on between FIFA, Budweiser and Bittburger concerning who’ll get the representation and exclusive marketing rights to the tournament… Read more here
17. June 2008
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