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ABC and user generated content
The Youtube generation is here to stay, and ABC wants to go towards them as it plans to launch a user-generated video platform called “I-Caught”. As user-generated content becomes a reality, traditional media understands that to make content stickier, passive readers and viewers should be turned into producers, or prosumers, to use the word of Alvin [...]
Continue reading...An initiation to Microsoft AdCenter Labs
8. May 2008
The MSN ad Center is quite interesting which gives online marketers the necessary tools to research keywords, develop their knowledge on various aspects concerning promoting their websites on MSN. No marketers can ignore the power that search engines have in driving visitors to their sites, and MSN should not be ignored, as the usual online [...]
Continue reading...Amazon, iTunes and Digital Music
8. May 2008
Amazon, the largest online retailer is planning to launch its own music channel in order to compete with Apple iTunes. In an article in WSJ, one could read : Now Amazon, the world’s No 1 online retailer, is in advanced talks with the four global music companies about a digital-music service with a range of features [...]
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P.S:
There has been much of politics going on between FIFA, Budweiser and Bittburger concerning who’ll get the representation and exclusive marketing rights to the tournament… Read more here
8. May 2008
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