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Obamania and the use of Keywords advertising
In April 2008, Fast Company dedicated its cover to Barack Obama with the headline: The Brand Called Obama. Reading this article, many ideas come to mind and any search marketer or any advertiser can feel that the campaign strategy of Barack Obama could be refreshing and inspirational to any business looking forward to boost its [...]
Continue reading...Yahoo and traveling culture
8. May 2008
Searching for travel tips, hotels or destinations is one of the biggest search activity online. Airlines, hotels and tour operators alike have understood that search engine offers them the opportunity to relate directly to their clients (searchers). We only need to type “Cuba honeymoon” or “holiday in India” and the best results appear on our [...]
Continue reading...The Googling generation
8. May 2008
Douglas Coupland, author of famous novels such as Generation X and Microserfs, has written a new novel – Jpod - to be published this month. In Microserfs, published in 1995, Douglas Coupland described the adventures of some guys who start up their own multimedia company in the Bay area. The novel deals with [...]
Continue reading...Yahoo goes the video way…
8. May 2008
Yahoo launched its video platform on Thursday, thus approaching itself to YouTube and Google Video. According to the Financial Times, Yahoo will compete directly with Google, but it will earn revenues from advertising placed on its video pages, while Google charges users a fee to access certain videos provided by other mdeia. The Yahoo! Video page [...]
Continue reading...Google dominates the UK Search market
8. May 2008
According to a study carried out by WebSideStory, Google dominates the web search in the UK by holding 75% of the search market,thus garnering three of every four online searches during the month of February. Google’s Europe dominance is higher than in the US where the Mountain View Calif-based firm has recorded more than 50% [...]
Continue reading...Improving brand perception through search placement
8. May 2008
(imported from old blog) Did you know that search is the most widely used method of attracting qualified visitors to business online? Did you also know that by not having a prominent place in the organic ranking, you are losing out on many business opportunities. Search engine is also the easiest and most logical when it comes [...]
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P.S:
There has been much of politics going on between FIFA, Budweiser and Bittburger concerning who’ll get the representation and exclusive marketing rights to the tournament… Read more here
29. May 2008
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