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A quick thought on technology and usage
It has become so banal to talk about the role of new technologies in our everz day life. Thinking of the topic of sociology, technology and new media, I decided to re read Breton and Proulx book about the explosion of communication. One chapter i just started is about the usage of information and communication [...]
Continue reading...Book publishing and the use of video
8. May 2008
Simon & Schuster is hoping of capitalising on the hype arounnd video usage in order to bring more visibility, to boost its sales and to increase the buzz about its already published work. Just as Oprah did with the Oprah Club, Simon & Schuster, part of CBS Corp, will be launching a site - www.Bookvideos.tv [...]
Continue reading...ABC and user generated content
8. May 2008
The Youtube generation is here to stay, and ABC wants to go towards them as it plans to launch a user-generated video platform called “I-Caught”. As user-generated content becomes a reality, traditional media understands that to make content stickier, passive readers and viewers should be turned into producers, or prosumers, to use the word of Alvin [...]
Continue reading...Blogs becoming a major force in advertising
8. May 2008
According to an Ipsos MORI poll, blogs are becoming an important source of information with 24 percent, overtaking television advertising (with 17 percent) and email marketing (with 14 percent). However, they are still behind newspapers (30 percent). The article also mentions that blogs have the power to influence buyers’ perception of a brand and either [...]
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There has been much of politics going on between FIFA, Budweiser and Bittburger concerning who’ll get the representation and exclusive marketing rights to the tournament… Read more here
8. May 2008
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