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Tag Archive | "Culture"

What’s in a name?

Thursday, May 8, 2008

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There resides an identity, a brand, a character that differentiate one from the masses, which is easy to denote and connote. Apparently, the Open BC has decided to rename itself from Open BC to XING. It is a new step for this young professional networking company as far as its brand management is concerned. Why choosing [...]

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