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Tag Archive | "Video"

Book publishing and the use of video

Thursday, May 8, 2008

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Simon & Schuster is hoping of capitalising on the hype arounnd video usage in order to bring more visibility, to boost its sales and to increase the buzz about its already published work. Just as Oprah did with the Oprah Club, Simon & Schuster, part of CBS Corp, will be launching a site - www.Bookvideos.tv [...]

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Yahoo goes the video way…

Thursday, May 8, 2008

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Yahoo launched its video platform on Thursday, thus approaching itself to YouTube and Google Video. According to the Financial Times, Yahoo will compete directly with Google, but it will earn revenues from advertising placed on its video pages, while Google charges users a fee to access certain videos provided by other mdeia. The Yahoo! Video page [...]

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Branding in the time of “ Fußball Weltmeisterschaft”

Thursday, May 8, 2008

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You need to have flashplayer enabled to watch this Google video P.S: There has been much of politics going on between FIFA, Budweiser and Bittburger concerning who’ll get the representation and exclusive marketing rights to the tournament… Read more here

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